Senior Helpers began franchising in 2005. Senior Helpers is an in-home care service that is designed to give clients as much or as little help as they require so that they may enjoy living independently at home. Senior Helpers offers flexible and non-contractual services.

The Company provides the following services: assisting clients with everything from companionship to bathing to Alzheimer’s and dementia care. Senior Helpers services include an in-home assessment to assist in the determination of the type and level of care needed. Our services are available anytime, including days, nights, weekends, and holidays for either long or short-term duration. Our future plans include developing a new Senior Helpers Facility at 7632 Hull Street Road, Chesterfield, Virginia 23832 by the end of 2012.

The greatest risks associated with our business today are competition and employee turnover. We feel we can overcome these risks because of our franchise support. Our biggest recognized opportunities include offering many different services and having flexible, non-contractual services.

The management team is led by Chief Executive Officer/Executive Director Dr. Louis Bradford who will join The Senior Helpers upon final construction in 2012. Dr. Bradford is currently serving as the Chief Medical Officer at Johns Hopkins in Baltimore, Maryland, specializing in elder care.

The Chief Financial Officer is Casey Banks. Mr. Banks received his MBA from the College of William and Mary in Williamsburg, VA and will come to us from teaching CPA courses at Virginia Commonwealth University in Richmond, Virginia.

The Clinical Director is Samantha Davis, LNP, joining us from The Longhorn Rehabilitation Center in Denton, Texas. She received her Masters of Nursing degree from Tuscan University. Ms. Davis brings over 15 years of clinical nursing experience to our facility.

The Program Director of the Residential Treatment Program is Jacob Connors. He is working on obtaining his MBA from The Keller Graduate School of Business.

(PM NOTE: I believe that the Executive Summary is detailed enough and written clearly so that investors will be willing to offer the capital needed to start the Senior Helpers business. The staffing solutions offer a blend of experience and knowledge to help ensure success.)

Capital Requirements

We are seeking $620,000 which will enable us to purchase 2.45 acres of prime real estate and construct a 1970 square foot facility. The duration of this project is anticipated to be ten months.

7632 Hull Street Road

7632 Hull Street Road, Chesterfield, VA 23832

• Price:

$300,000

• Lot Size:

2.45 AC

• Property Type:

Land

• Property Sub-type:

Office (land)

(PM NOTE: The land is sufficient to construct the Senior Helpers facility that is being proposed. It is located in a convenient area that will benefit the organization’s success.)

Project Description

Our project of constructing and opening a Senior Helpers facility will provide a great service to the community. In 2010, skilled nursing facilities accounted for the largest share of elder care service revenues. The fastest growth is expected in the home health care segment where gains will be driven by the growing number of older adults who choose to have nursing care brought to them, as well as the increasing uses of home and community-based Medicaid waiver to pay for care away from more expensive institutional settings.

WBS

Senior Helpers Franchise

1.1 Purchase Land 1.2 Purchase Senior Helpers Franchise

1.1.1 Hire architect 1.2.1Hire staff

1.1.2Approve Blue Prints 1.2.2Receive training

1.1.3Escavate land

1.1.4Pour concrete

1.1.5Build structure

1.1.5.1HVAC/Plumbing

1.1.5.2Carpeting

1.1.5.3Light Fixtures

1.1.6 Interior Design

1.1.6.1Artwork

1.1.6.2Window dressings

2.1Purchase Medical Equipment 2.2Purchase Cleaning supplies 2.3 Purchase Office Equipment

2.1.1Stethoscopes 2.2.1Bleach 2.3.1 Furniture

2.1.2Thermometers 2.2.2Disinfectant 2.3.2 Computers

2.1.3Blood pressure gauges 2.2.3Rubber gloves 2.3.3 Software

2.1.4Heart monitors 2.3.4 Phones

2.1.5Surgical gloves 2.3.5 miscellaneous office supplies

2.1.6Hand sanitizer

3.1 Signage 3.2Install Security System 3.3 Landscaping

3.1.1 Design signage 3.2.1 Get quotes 3.3.1Interview landscaping companies

3.1.2 Hire company to create signage 3.2.1.1 Sign Contract 3.3.1.1 Hire landscaping company

3.1.3 Install signage

(PM NOTE: The WBS is sufficient and detailed enough to break down necessary tasks into proper work packages needed to successfully construct the Senior Helpers facility.)

Cost Estimate

|Capital Cost Estimates | |

|Land |300,000.00 |

|Building |150,000.00 |

|Franchise Fee |98,000.00 |

|Medical Equipment |3,500.00 |

|Interior Design |2,000.00 |

|Office Equipment |5,000.00 |

|Cleaning Supplies |300.00 |

|Landscaping |500.00 |

|Signage |1,000.00 |

|Security System |250.00 |

|HVAC/Plumbing |2,500.00 |

|Architect |4,000.00 |

|Labor Costs | 50,000.00 |

| |617,050.00 |

(PM NOTE: I have reviewed the Cost Estimate and believe it to be an accurate snapshot of the costs involved in the construction of the facility as well as purchasing the franchise.)

Advanced Cost Estimating Technique

Three-Point Estimate

Most Likely Cost: 617,050.00

Optimistic Cost: 615,000.00

Pessimistic Cost: 625,000.00

Pexp = 615,000.00 + (4 x 617,050.00) + 625,000.00 / 6

= 615,000.00 + 2,458,200.00 + 625,000.00 / 6

Pexp = $616,366.67

The above Three-Point Estimate gives me confidence that my budget of $617,050.00 will be enough to complete the project without overruns. The Three-Point Estimate is $683.33 less than my projected costs, which is not a lot of difference. It does show me however that it will be very important to stay on schedule and within budget to avoid going over the most likely cost.

(PM Note: Using the Three-Point Estimate is a good way to determine if the cost estimate is on target. While this budget will be a little tight with not much room for overruns, I believe it to be workable.)

Cost Assumptions

The schedules, estimates, and costs herein are based on the assumptions identified below. If any of these assumptions are incorrect, then JBJ Projects for You reserves the right to re-estimate both the schedule and the cost for this project.

The weather will not interfere with construction

The closing on the land happens as scheduled so that excavation can begin

The parties responsible for sub-contracted efforts are available to complete work as promised

The labor for this project does not account for any overtime

(PM NOTE: The Cost Assumptions give a good overview of possibilities not included in the Cost Estimate.)

Financial Analysis

|Projected Income | | | |

|Rate Per Shift* |$240.00 |$250.00 |$260.00 |

|# of Employees |10 |25 |10 |

|Income |$2,400.00 |$6,250.00 |$2,600.00 |

|Billable # of shifts per week |30 |10 |15 |

| |$72,000.00 |$62,500.00 |$39,000.00 |

|TOTAL WEEKLY INCOME |$72,000.00 |$62,500.00 |$39,000.00 |

| |4 | 4 | 4 |

|TOTAL MONTHLY INCOME |$288,000.00 | $250,000.00 |$156,000.00 |

| |12 | 12 | |

|TOTAL PROJECTED INCOME PER LEVEL OF CARE |$3,456,000.00 | $3,000,000.00 |$1,872,000.00 |

|TOTAL PROJECTED INCOME FOR THE FIRST YEAR |$8,328,000.00 | | |

|*Level of care given determines rate. | | | |

(PM NOTE: The Financial Analysis provides an encouraging look at the projects future income expectations.)

Schedule

Task Mode Task Name Duration Start Finish Predecessors Resource Names

Manually Scheduled Purchase Land 25 days Mon 10/3/11 Fri 11/4/11 Jill Bussard

Manually Scheduled Hire Architect 5 days Wed 10/5/11 Tue 10/11/11 Darrell Bussard

Manually Scheduled Approve Blueprints 1 day Wed 10/12/11 Wed 10/12/11 2 Darrell Bussard

Manually Scheduled Purchase Franchise 7 days Fri 9/23/11 Mon 10/3/11 Darrell and Jill Bussard

Manually Scheduled Hire Staff 45 days Mon 11/14/11 Fri 1/13/12 Samantha Davis

Manually Scheduled Train Staff 14 days Mon 11/28/11 Thu 12/15/11 Samantha Davis

Manually Scheduled Excavate Land 7 days Mon 10/31/11 Tue 11/8/11 A1 Excavators

Manually Scheduled Pour Concrete 8 days Wed 11/9/11 Fri 11/18/11 7 River City Concrete

Manually Scheduled Erect building 24 days Thu 11/17/11 Tue 12/20/11 Bob’s Builders

Manually Scheduled HVAC/Plumbing 2 days Tue 12/20/11 Wed 12/21/11 Speaks HVAC

Manually Scheduled Purchase office furniture 3 days Mon 12/26/11 Wed 12/28/11 Casey Banks

Manually Scheduled Chairs 1 day Mon 12/26/11 Mon 12/26/11 Casey Banks

Manually Scheduled Desks 1 day Mon 12/26/11 Mon 12/26/11 Casey Banks

Manually Scheduled Conference Room Table3 days Mon 12/26/11 Wed 12/28/11 Casey Banks

Manually Scheduled Purchase office equipment4 days Mon 1/2/12 Thu 1/5/12 Jill Bussard

Manually Scheduled Phones 1 day Wed 1/4/12 Wed 1/4/12 Darrell Bussard

Manually Scheduled Miscellaneous Office Supplies 1 day Thu 1/5/12 Thu 1/5/12 Jill Bussard

Manually Scheduled Computers 6 days Mon 1/2/12 Mon 1/9/12 Darrell Bussard

Manually Scheduled Software 1 day Mon 1/2/12 Mon 1/2/12 Darrell and Jill’ Bussard

Manually Scheduled Fax Machine 1 day Tue 1/3/12 Tue 1/3/12 Darell Bussard

Manually Scheduled Interior Design 5 days Mon 1/9/12 Fri 1/13/12 First Choice Decorating

Manually Scheduled Carpeting 2 days Tue 11/15/11 Wed 11/16/11 First Choice Decorating

Manually Scheduled Light fixtures 1 day Fri 11/18/11 Fri 11/18/11 First Choice Decorating

Manually Scheduled Purchase medical equipment4 days Mon 11/28/11 Thu 12/1/11 Louis

Bradford

Manually Scheduled Purchase cleaning supplies1 day Mon 1/9/12 Mon 1/9/12 Samantha Davis

Manually Scheduled Signage 14 days Mon 12/12/11 Thu 12/29/11 Darrell and Jill Bussard

Manually Scheduled Install Security System1 day Mon 1/9/12 Mon 1/9/12 ADT

Manually Scheduled Landscaping 5 days Mon 1/2/12 Fri 1/6/12 Green Thumb Landscaping

(PM NOTES: The Schedule provides us with a clear picture as to the length of time each task will take, along with who is responsible for each task, and lists the predecessors involved in the work flow.)

NPV

Interest Rate = 6%

CF year 1 = 310,000

CF year 2 = 280,000

CF year 3 = 240,000

Initial Cost = 620,000

PW = (620,000) + (310,000(P/F,6%,1) + (280,000(P/F, 6%, 2) + 240,000 (P/F, 6%, 3)) =

PW = (620,000) + 310,000(0.9434) + 280,000(0.8900) + 240,000 (0.8396)

PW = (620,000) + 292,454 + 249,200 + 201,504

PW = 460,757

(PM NOTE: The NPV offers a thorough look at the PW of the Senior Helpers franchise.)

Works Cited:

1. http://www.entrepreneur.com/franchises/seniorhelpers/321615-0.html

Extracted 08/30/2011

2. http://www.loopnet.com/Listing/15601579/7632-Hull-Street-Road-Chesterfield-VA

Extracted 08/30/2011

3. http://www.seniorhelpers.com/

Extracted 08/30/2011