Positioning and Brand Loyalty Essay Paper 2 pages

Positioning and Brand Loyalty:

Sports events usually include activities like conferences, fundraising, exhibitions, promotions, product launches, social events, and others. During such events, event organizers have several responsibilities including developing event sponsorships, budget organization, collateral management, marketing, and venue management. The marketing of sports products requires employees to have a link with customers and other sports audiences. In order to increase a product’s performance in the sports industry, there is need for employees to have significant management and marketing training. The marketing of sports products include actions that may be carried out in corporate events, product promotions using players, sponsorships, and several advertising strategies.

Don't use plagiarized sources. Get Your Custom Essay on
Positioning and Brand Loyalty Essay Paper 2 pages
Just from $13/Page
Order Essay

Sporting events usually consists of several products that have developed to be known as sport products. While there are several sports, the most common products that consumers demonstrate high degrees of brand loyalty are sports drinks. There are several kinds of sports drinks that are currently available in the market as they compete with each other to be best sport drink available. In the past three years, sports drink category is considered as the products with the highest level of brand loyalty among consumers. Despite of the harsh economic conditions, sports drink category consists of approximately 87.6% of buyer’s total purchasing, a category with more than 50%.

One of the sports products with a high degree brand loyalty among consumers is Coca-Cola whose personality is a reflection of the positioning of its brand (“The ‘Coca-Cola’ Brand,” 2000). The positioning of Coca-cola in the mind of consumers originates from the fact that many people view this product as a part of their daily life. In order to promote the positioning of its products in the market, Coca-Cola Company conducts a consumer research to determine the description of its product and its position in their mind. During this process, consumers are usually asked to describe that product as if it were an individual to ensure that these consumers have a clear perspective of the brand values that formulate the brand personality. In this case, the brand values are described by the consumer just like they could describe the values and beliefs that make up an individual.

The brand positioning initiatives determine or guide the information to be communicated in the company’s advertising, especially on its website, whereas the character statement determines the process of delivering the information. The Coca-Cola brand loyalty and its positioning on the website is promoted through capturing its pace and vitality and through mentioning the refreshing nature of the drink. These initiatives help in sending a strong message to consumers regarding the ongoing positioning of the brand in the marketplace.

The second sports product with a high degree of brand loyalty and positioning in the market is Gatorade, which is a brand of sports-related food and beverage products. Currently, Gatorade is manufactured by PepsiCo, sold in more than 80 countries, and developed around its signature product i.e. A line of sports drinks. Gatorade product has a high degree of brand loyalty because of its long presence in the market since it has been the official drink of the NFL from 1969. Actually, the brand’s line of performance is made up of 45 years of sports nutrition research and rehydration to the PepsiCo portfolio (“Gatorade Brands,” n.d.). The adoption by NFL and ability of consumers to see the history of the product contribute to its market position and brand loyalty.

Unlike the Coca-Cola brand, Gatorade is the easiest sports drink product to find information on because of an easy website to navigate and easy acquisition of information about them. Actually, through typing the name of the product on the search engine, there are lots of information about the history of the product and news linking the favorite sports star with the drink. As a result, consumers do not have to search for long and hard in order to acquire information about Gatorade product. On the contrary, finding information about the Coca-Cola brand leads a person to choose his/her country, which results in further research when the person wants information about its history.

As a manager dealing with the positioning of Coca-Cola and Gatorade products, I would enhance the marketing strategies of these products in order to provide more information to consumers. The main change for Coca-Cola product would be to enhance its website in a manner that promotes easy access to necessary information by consumers. In contrast, the main change for Gatorade products would be to strengthen its marketing plan and marketing mix to enhance its position in the marketplace.


“Gatorade Brands.” (n.d.). PepsiCo.com – Brands. Retrieved June 29, 2012, from http://www.pepsico.com/Brands/Gatorade-Brands.html

“The ‘Coca-Cola’ Brand & Sponsorship.” (2000). The Irish Times Business 2000 Fifth Edition.

Retrieved June 29, 2012, from http://www.business2000.ie/pdf/pdf_5/coca-cola_5th_ed.pdf

What Will You Get?

We provide professional writing services to help you score straight A’s by submitting custom written assignments that mirror your guidelines.

Premium Quality

Get result-oriented writing and never worry about grades anymore. We follow the highest quality standards to make sure that you get perfect assignments.

Experienced Writers

Our writers have experience in dealing with papers of every educational level. You can surely rely on the expertise of our qualified professionals.

On-Time Delivery

Your deadline is our threshold for success and we take it very seriously. We make sure you receive your papers before your predefined time.

24/7 Customer Support

Someone from our customer support team is always here to respond to your questions. So, hit us up if you have got any ambiguity or concern.

Complete Confidentiality

Sit back and relax while we help you out with writing your papers. We have an ultimate policy for keeping your personal and order-related details a secret.

Authentic Sources

We assure you that your document will be thoroughly checked for plagiarism and grammatical errors as we use highly authentic and licit sources.

Moneyback Guarantee

Still reluctant about placing an order? Our 100% Moneyback Guarantee backs you up on rare occasions where you aren’t satisfied with the writing.

Order Tracking

You don’t have to wait for an update for hours; you can track the progress of your order any time you want. We share the status after each step.


Areas of Expertise

Although you can leverage our expertise for any writing task, we have a knack for creating flawless papers for the following document types.

Areas of Expertise

Although you can leverage our expertise for any writing task, we have a knack for creating flawless papers for the following document types.


Trusted Partner of 9650+ Students for Writing

From brainstorming your paper's outline to perfecting its grammar, we perform every step carefully to make your paper worthy of A grade.

Preferred Writer

Hire your preferred writer anytime. Simply specify if you want your preferred expert to write your paper and we’ll make that happen.

Grammar Check Report

Get an elaborate and authentic grammar check report with your work to have the grammar goodness sealed in your document.

One Page Summary

You can purchase this feature if you want our writers to sum up your paper in the form of a concise and well-articulated summary.

Plagiarism Report

You don’t have to worry about plagiarism anymore. Get a plagiarism report to certify the uniqueness of your work.

Free Features $66FREE

  • Most Qualified Writer $10FREE
  • Plagiarism Scan Report $10FREE
  • Unlimited Revisions $08FREE
  • Paper Formatting $05FREE
  • Cover Page $05FREE
  • Referencing & Bibliography $10FREE
  • Dedicated User Area $08FREE
  • 24/7 Order Tracking $05FREE
  • Periodic Email Alerts $05FREE

Our Services

Join us for the best experience while seeking writing assistance in your college life. A good grade is all you need to boost up your academic excellence and we are all about it.

  • On-time Delivery
  • 24/7 Order Tracking
  • Access to Authentic Sources
Academic Writing

We create perfect papers according to the guidelines.

Professional Editing

We seamlessly edit out errors from your papers.

Thorough Proofreading

We thoroughly read your final draft to identify errors.


Delegate Your Challenging Writing Tasks to Experienced Professionals

Work with ultimate peace of mind because we ensure that your academic work is our responsibility and your grades are a top concern for us!

Check Out Our Sample Work

Dedication. Quality. Commitment. Punctuality

All samples
Thesis/Thesis chapter
Research paper
Essay (any type)
creating a Code of Conduct
View this sample
Research paper
Week 1 Journal Assignment
Undergrad. (yrs 3-4)
Human Resources Management (HRM)
View this sample
Research paper
Cultural Intelligence Presentation
View this sample
Research paper
Communicable Disease
View this sample
Research paper
Mental health
View this sample
Essay (any type)
Personalized Glossary of Research and Assessment Terms
View this sample

It May Not Be Much, but It’s Honest Work!

Here is what we have achieved so far. These numbers are evidence that we go the extra mile to make your college journey successful.


Happy Clients


Words Written This Week


Ongoing Orders


Customer Satisfaction Rate

Process as Fine as Brewed Coffee

We have the most intuitive and minimalistic process so that you can easily place an order. Just follow a few steps to unlock success.

See How We Helped 9000+ Students Achieve Success


We Analyze Your Problem and Offer Customized Writing

We understand your guidelines first before delivering any writing service. You can discuss your writing needs and we will have them evaluated by our dedicated team.

  • Clear elicitation of your requirements.
  • Customized writing as per your needs.

We Mirror Your Guidelines to Deliver Quality Services

We write your papers in a standardized way. We complete your work in such a way that it turns out to be a perfect description of your guidelines.

  • Proactive analysis of your writing.
  • Active communication to understand requirements.

We Handle Your Writing Tasks to Ensure Excellent Grades

We promise you excellent grades and academic excellence that you always longed for. Our writers stay in touch with you via email.

  • Thorough research and analysis for every order.
  • Deliverance of reliable writing service to improve your grades.
Place an Order Start Chat Now