National symbols used in marketing products

national symbols used in marketing products, sometimes to evoke a feeling of viewpoint, sometimes to add credibility to the project, and sometimes to actually encourage the consumer to purchase based on the symbol. The American Flag, for instance, is used in marketing to prove that something is American made or that purchasing it will help America; it can also be used in certain political campaigns to evoke the feeling of patriotism and therefore the desire to use that particular product to be patriotic. The American Eagle is often used in the same way — to purchase minted coins, stamps, or as a symbol of freedom and individualism. Flags or strategic positioning of symbols (Mexican sombrero, Irish flag or Leprechaun, etc.) help consumers identify the nation with the brand.

DP 5-2 — Enculturation is a learning process in which an individual learns the values and behaviors required of them to belong to that group. Acculturation is a process in which cultural and psychological changes occur when one culture meets another — the interaction between cultures (e.g. Immigrants becoming Americanized). Socialization is also a process, but more lengthy (lifelong) in which norms, customs, and cultural identity are disseminated throughout that culture or society. These are important to marketers so that one can adequately address the particular culture and place the targeted group might be for the individual product or service — to make the strategic and tactical marketing plans more successful.

Don't use plagiarized sources. Get Your Custom Essay on
National symbols used in marketing products
Just from $13/Page
Order Essay

DP 5-3 — Subcultures are a group of people within a culture that tends to differentiate them from the larger culture. For example, the Goth culture is still part of the larger country culture, but has similarities to Goth cultures in other countries. This is important to consumers because it not only allows consumers to have a way to purchase and participate in the subculture (often ethnic food or clothing), without adopting that culture’s norms and values. It is important to marketers so that one knows the proper marketing and advertising tools to use for that particular subculture.

CS 5-1 — Campina, as the market leader for milk-based products in Holland, Germany and Belgium, conducts research on consumer behavior in the EU and beyond to determine where to fit Campina’s products. Foremost among these behavioral models to research would be purchasing patterns and behaviors on certain products: consumption of cheese, yogurt; flavor choices and preferences; price point valuation studies. In addition, shopping pattern studies would show where these consumers went to shop (basic grocery stores, small markets, gourmet shops, etc.). Psychographically, the company needs a portrait of a typical customer within other countries towards which they may wish to market. For instance, Campina may find that Switzerland has a demographic base that would respond favorably to Dutch cheese imports, and perhaps find gourmet cheese shops that would carry certain products. This would help encourage new customers and allow Campina to move throughout the EU.

CS 5-2 — For Campina to produce new products, one of the easiest ways would be to formulate a two part study: competitive and focus group. In the competitive analysis, Campina would find all the products in the marketplace that are milk-based, do a robust competitive analysis on them, and then use them to begin to form a consumer focus group study. Getting various individuals together, cross-tabulating them using the initial data to determine some sample products (they might be flavors, flavor combinations, new cheeses, products for children, etc.). Once the initial findings are done, the Campina lab could create prototypes of these products for additional focus group and taste tests from a variety of consumers. If the company had the money and the time, they might even do a sample run and distribute to a certain demographic area in a certain city and then follow up with a survey.

What Will You Get?

We provide professional writing services to help you score straight A’s by submitting custom written assignments that mirror your guidelines.

Premium Quality

Get result-oriented writing and never worry about grades anymore. We follow the highest quality standards to make sure that you get perfect assignments.

Experienced Writers

Our writers have experience in dealing with papers of every educational level. You can surely rely on the expertise of our qualified professionals.

On-Time Delivery

Your deadline is our threshold for success and we take it very seriously. We make sure you receive your papers before your predefined time.

24/7 Customer Support

Someone from our customer support team is always here to respond to your questions. So, hit us up if you have got any ambiguity or concern.

Complete Confidentiality

Sit back and relax while we help you out with writing your papers. We have an ultimate policy for keeping your personal and order-related details a secret.

Authentic Sources

We assure you that your document will be thoroughly checked for plagiarism and grammatical errors as we use highly authentic and licit sources.

Moneyback Guarantee

Still reluctant about placing an order? Our 100% Moneyback Guarantee backs you up on rare occasions where you aren’t satisfied with the writing.

Order Tracking

You don’t have to wait for an update for hours; you can track the progress of your order any time you want. We share the status after each step.


Areas of Expertise

Although you can leverage our expertise for any writing task, we have a knack for creating flawless papers for the following document types.

Areas of Expertise

Although you can leverage our expertise for any writing task, we have a knack for creating flawless papers for the following document types.


Trusted Partner of 9650+ Students for Writing

From brainstorming your paper's outline to perfecting its grammar, we perform every step carefully to make your paper worthy of A grade.

Preferred Writer

Hire your preferred writer anytime. Simply specify if you want your preferred expert to write your paper and we’ll make that happen.

Grammar Check Report

Get an elaborate and authentic grammar check report with your work to have the grammar goodness sealed in your document.

One Page Summary

You can purchase this feature if you want our writers to sum up your paper in the form of a concise and well-articulated summary.

Plagiarism Report

You don’t have to worry about plagiarism anymore. Get a plagiarism report to certify the uniqueness of your work.

Free Features $66FREE

  • Most Qualified Writer $10FREE
  • Plagiarism Scan Report $10FREE
  • Unlimited Revisions $08FREE
  • Paper Formatting $05FREE
  • Cover Page $05FREE
  • Referencing & Bibliography $10FREE
  • Dedicated User Area $08FREE
  • 24/7 Order Tracking $05FREE
  • Periodic Email Alerts $05FREE

Our Services

Join us for the best experience while seeking writing assistance in your college life. A good grade is all you need to boost up your academic excellence and we are all about it.

  • On-time Delivery
  • 24/7 Order Tracking
  • Access to Authentic Sources
Academic Writing

We create perfect papers according to the guidelines.

Professional Editing

We seamlessly edit out errors from your papers.

Thorough Proofreading

We thoroughly read your final draft to identify errors.


Delegate Your Challenging Writing Tasks to Experienced Professionals

Work with ultimate peace of mind because we ensure that your academic work is our responsibility and your grades are a top concern for us!

Check Out Our Sample Work

Dedication. Quality. Commitment. Punctuality

All samples
Thesis/Thesis chapter
Research paper
Essay (any type)
creating a Code of Conduct
View this sample
Research paper
Week 1 Journal Assignment
Undergrad. (yrs 3-4)
Human Resources Management (HRM)
View this sample
Research paper
Cultural Intelligence Presentation
View this sample
Research paper
Communicable Disease
View this sample
Research paper
Mental health
View this sample
Essay (any type)
Personalized Glossary of Research and Assessment Terms
View this sample

It May Not Be Much, but It’s Honest Work!

Here is what we have achieved so far. These numbers are evidence that we go the extra mile to make your college journey successful.


Happy Clients


Words Written This Week


Ongoing Orders


Customer Satisfaction Rate

Process as Fine as Brewed Coffee

We have the most intuitive and minimalistic process so that you can easily place an order. Just follow a few steps to unlock success.

See How We Helped 9000+ Students Achieve Success


We Analyze Your Problem and Offer Customized Writing

We understand your guidelines first before delivering any writing service. You can discuss your writing needs and we will have them evaluated by our dedicated team.

  • Clear elicitation of your requirements.
  • Customized writing as per your needs.

We Mirror Your Guidelines to Deliver Quality Services

We write your papers in a standardized way. We complete your work in such a way that it turns out to be a perfect description of your guidelines.

  • Proactive analysis of your writing.
  • Active communication to understand requirements.

We Handle Your Writing Tasks to Ensure Excellent Grades

We promise you excellent grades and academic excellence that you always longed for. Our writers stay in touch with you via email.

  • Thorough research and analysis for every order.
  • Deliverance of reliable writing service to improve your grades.
Place an Order Start Chat Now